Hamilton Communications: Online Personalization
Personalization is tailoring of a consumer product or electronic or other communication/medium to a user based on personal details or characteristics they provide. Here are some tactics to help target individual customers on the Web.
- One-to-One Marketing on the Web please your current customers
- Come In. I've Been Expecting You inexpensive tools
- Are Personalization and Privacy Really at Odds? not such strange bedfellows.
- Personalization is not Technology: Using Web Personalization to Promote your Business Goal (BoxesAndArrows.com)
- 2003 Report slams Web personalization (cnet.com)