Hamilton Communications: Web Marketing, using the Internet for advertising and promotion
Designing a Web site must be done from the "top down", begining with corporate marketing objectives, and working fromtheir to what content needs to be presented, and how users can efficiently navigate to end up at the desired point in the web site, whether it is the instructions to the dealer or showroom, the toll-free phone number of the order desk, or shopping using the online order form.
- The Brand Value of Rich Media and Video Ads (DoubleClick)
- Creative Insights on Rich Media (DoubleClick)
- Video Ad Benchmarks: Average Campaign Performance Metrics (DoubleClick)
- Ad networks 101 (DM News)
- The Playbook for Attracting More Online Ad Dollars (Ad Week)
Online Advertising Effectiveness
- Effective Radio Advertiging (Radio Ad Lab)
- How to Integrate Social Media Into Your Marketing by Jason Baer (Social Media Today)
- Social Media: What every businessperson needs to know
- Best Practices for Optimizing Web Advertising Effectiveness PDF - DoublClick
- ComScore: Most Clicks Come From 'Natural Born Clickers'
- Ad Effectiveness Sutdies IAB-UK
- Invalid Clicks and Online Advertising (DoubleCLick)
- Best Practices for Optimizing Web Advertising Effectiveness (DoublClick)