Hamilton Business Operations: Personal Marketing is Expertise Marketing
If there's one thing that marketing is all about, it's about marketing the brand that is YOU. You cannot start to market your business or any other business for that matter if you don't begin with yourself. Personal marketing therefore is a requisite when you want to have a successful marketing campaign for your business.
Personal marketing is all about YOU – striving to be the best of who you are and continuously improving the products and services you have to offer your target clients. You can only be effective in promoting your business if you become effective in promoting yourself first and foremost.
Effective self promotion starts with a strong belief in yourself – in your ideas, your concepts, values and products and services. In a nutshell, it's a strong belief that you have what it takes to make life better for your target clients.
So where do you start promoting the brand that is YOU? You can start by discovering your core essence. What is your purpose? What's your vision and mission? How are you different from all the rest of your competition? Why are you unique? When you know the answers to all these questions, you will have a strong foundation on where you can build your marketing campaign that would be very effective every time.
Discovering your core essence means identifying your area of expertise – your USP. What is the USP? It's not something you can find inside the hard drive of your computer, mind you. Your USP means your "unique selling proposal". It is something that you propose to offer to your target clients that makes you stand out from all the rest. So what's your USP? What's your shop's area of expertise?
By carrying your USP throughout your marketing activities would mean more chances of you becoming recognized and remembered. With so many choices out there for your target clients, it would benefit you more if your target audience can easily identify you and your products and services from the competition.
Feature your USP then in your marketing efforts – in your business card printing and print business cards, print brochures and even in your hang tags. Let the consumers know that it's only you that can provide them with what they've been looking for for a long time. Let the shoppers know that it is your shop that they would want to visit because you have the products that they're looking for. And leave them with no doubt at all of the benefits you can give them.
Personal marketing is all about expertise marketing – promoting what you're good at and keeping your target clients in the know of what makes you different from the others. By promoting who you are and what you can do, you are improving your chances of getting recognized and identified by your customers and prospects.
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